Brand Evaluation

After doing this project on my Brand Bobbi Brown, i found researching into the history and the making of the brand the best place to start. Once i found out where and why she started it made it easier to know what the brand was about as whole. Bobbi Brown isn't just a make up brand, she promotes a healthy lifestyle and encourages real women to just enhance themselves with her products. She wants people to feel prettier and more confident, with her products giving them a natural finish and healthier glow. She encourages women to be there own make up artist and celebrates peoples individual style. With this natural take on make up this is why she stood out in that era and became the make up brand for natural minimalist make up.
Looking at different aspects of research, from advertising, to marketing and social media help put together what the brand was trying to do and how they were trying to package themselves as the brand Bobbi Brown. Looking at different social media sites help me realise that she doesn't just promote her products and want more sales, (although this is a huge part of the social media) she post healthy food options and lifestyle things.
Along with the brand Bobbi also maintains a blog and has written several best selling books. within my research i found she has many causes she supports. She started a campaign called Pretty Powerful where the add is real women before and afters. This moreover goes along with the brands mission statement and what they are all about. It supports women through empowerment though education.
Looking at Bobbi browns store development helped me see how she wanted to present her products to the public. It was all very clean and sleek. They looked modern and appealed to all ages. She uses different ranges of technology through these stores to do this aswell.
After researching into the celebrities that have worked with Bobbi and who are currently working with her, you can see why Kate Upton was chosen. Not only for being beautiful but Bobbi stated she represents everything that she stands for too.
Having some of her products myself i know her packaging is very smart and professional looking, something pro make up artist look for to have in their kits. It all black with the white logo usually.
However doing this project on this brand i sometimes didn't feel like i could go very far with some of the looks, which i think i would have been able to do with a different brand. Everything always had to be clean, natural, minimills and usually in nude tones. I did try and push the boundaries of this brand with a couple or my looks using different eye shadows and lip colours. I still feel this portrayed my the brand though, as i kept in mind, skin and those other aspects. I like that Bobbi has used 'real' women as model in her campaigns before as this gave me a chance to use model i wouldn't usualy think of for those kinds of looks. I also struggled to find information on sales and prices.
After finishing i do believe this brand is trying to portray more than just make up and i have enjoyed creating looks based on it.I love everything that they stand for but however although I've liked the beauty looks I've created during this project, if i had the chance again i may chose a brand that i could push the boundaries slightly more with. I believe i have followed the brief well though, and my looks represent Bobbi Brown well.