Sunday, 1 March 2015

Bobbi Advertsing

Apart from using the face of Bobbi to advertise. (Katie Holmes and then Kate Upton.) They have in the past and still do use other models for different advertisements and campaigns. The typical Bobbi model is always very natural looking (depending on what they are advertising, a heavy eye has been seen when trying to promote eye products.) These models are all very beautiful, naturally pretty girls.






Here are some different advertisements, you can see the different looks due to the different products they are trying to sell. The foundation one, there is no eye make up, just a perfect looking skin tone and base. Where as the bottom one is for an eye product, the eye is really heavy and the main focus point.
I have also noticed that there doesn't seem to be any looks which have been shot on location. They all seem to be in a studio. Which is something to know when shooting my looks.
Along with Kate Upton and Katie Holmes i also found that they used a model called Renata Maciel Dos Santos for some advertising.


Hovever i have also noticed that for the advertising for her pretty powerful campaign, she has used much more everyday, real looking women. I think this is a great idea, because people who are buying her products are more likely to be the everyday woman. So to look at an advertisement and see that would make a lot of women more inclined to buy the products. I want to use a more 'real' women for one of my shoots to portray this too.

http://ondreabarbe.com/category/advertising/
http://media4.popsugar-assets.com/files/upl2/33/330044/13_2009/e660b0d28f911b1e_BobbiBrownPC/i/Bobbi-Brown-Platinum-Collection.jpg
http://beaut.ie/wp-content/uploads/2009/01/bobbibrown3.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitnxGmfQr8xsELW_6JgdHX3rQLiEe7i91B_utPFQKOzCfZMUtlrEbtjTf67kbnzX2HQRJmvWLdsmxdjhZ-EVYOgX3RzohwuoLy7otwCODVylHYLtTnWKzIWDMMGoT7fdg2ZLyfbnXYlLJh/s640/BB+Pretty+Powerful+1.jpg
http://models.com/client/bobbi-brown

No comments:

Post a Comment